NBA Launchpad selects seven companies to research and develop basketball and fan-related technology

Official Release |

February 28, 2023

NEW YORK – The National Basketball Association today announced it has selected seven companies for the second installment of NBA Launchpad, the league’s initiative to source, evaluate and pilot emerging technologies that advance the NBA’s top priorities on and off the court. Given the success of the platform in advancing key basketball priorities during its inaugural year, the 2023 NBA Launchpad has expanded to identify emerging fan experiences at home and in NBA arenas.

NBA Launchpad received hundreds of submissions from a diverse applicant pool, ranging from early-stage startups to public institutions.  The 2023 cohort of the NBA Launchpad program includes:

Advancing The Game

  • SkillCorner (Paris, France): Technology that uses computer vision and machine learning to generate player tracking data from existing video feeds.
  • Springbok Analytics (Charlottesville, Virginia): AI-based technology that transforms MRI data into a 3D digital twin, quantifying an athlete’s musculature for precision health and performance optimization.
  • Supersapiens (Atlanta, Georgia): Technology that analyzes glucose data to inform athletes how nutrition impacts their well-being, sleep and athletic performance.

To

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